Our Story

ABOUT
fluency

As a leadership + team development and coaching company, Fluency builds future-ready, human-centric leaders who forge high performing teams, fuel positive cultures, and deliver extraordinary results. We specialize in working with leaders, teams and individuals in communications, marketing and the creative industries.

Fluency was founded in 2020 by long-time colleagues and collaborators Catherine Ducharme and Colin Macrae. We’ve been running on the same track in different lanes as career communicators, entrepreneurs, and leaders for more than two decades. In the pursuit of our higher purpose, we each made the shift into the leadership and coaching space in the latest chapter of our careers. Now as co-founders of Fluency, we are finally running on the same track and the same lane. 

Our leadership experience is deep and lived. It is not something we only observe or teach. We’ve built and led communications, marketing and creative teams, in complex organizations and at global scale. We’ve dealt with the struggles, had the tough conversations, and we’ve enabled others to learn and grow. And we continue to grow. We know leadership is hard and ever changing, especially these days. We believe, more than ever, that future-ready, human-centric leaders are needed. We feel privileged to support and equip our colleagues for this journey.   

Fluency is an evolution of Smart Savvy Academy, which was established by Catherine and Smart Savvy Founder Peter Reek in 2017. Smart Savvy Academy was built to serve leaders through leadership + team development and coaching. Now Fluency, a new and independent company, builds upon the Academy’s strong foundation and community, and propels it forward through new insights, development models, and future-forward content that builds better teams and better leaders.

We partner with leaders, teams and organizations across a wide spectrum of industries. We bring a collaborative, curious, and human-first approach to learning and our work is designed to unlock leadership capacity, team performance, personal growth and deliver results.